How to Write Content for Your Website

Capturing your reader’s interest in this world can be a tough job. Internet is a crowded space. There are numerous searches been done on internet and you won’t want to get lost in these searches. Good website is the key to beating these statistics. Well-written content which is optimized for the web rises to the top of search results and holds reader’s attention. Our Digital marketing expert in Delhi, Digihum will take you through some writing tips for you to make sure that your content goes viral.

1) Know your audience

Before doing your research work, ask- Who is my target audience? Who is my prospect audience? How will they find my site online?

Audiences find web content through many different paths- social media sharing, links from other websites, email sharing and search engine results. Think of your information carefully and make sure to include the keywords in headlines and sub-headers.

2) Follow the “inverted pyramid” rule

Web readers have a very short attention span. Keep every line informative, short and interesting. The moment any line snaps your reader will break and switch to a different website. Therefore, structure your content like an upside-down pyramid or cone. The most important message will go at the top of the page. Then gradually slide down. The tail will contain the tangential details.

3) Short, simple sentences

Your website content should be such that a 7th to 9th grade kid could comprehend what’s written in it. A content that’s accessible and easy to read will naturally reach a wider audience. Don’t use complex words. Nobody will pick a dictionary to understand your website. Avoid jargons.

4) Stick to active voice.

Write – “The man ordered a pizza” rather than “A pizza was ordered by the man”. Active voices are reader-friendly sentences. They are more direct and engaging.

5) Show, don’t tell

Don’t just lamely tell your reader that you are a brand who give xyz services. Create an image in their mind while using adjectives. Add content to it, be more specific, describe your product. This will help in the SEO as well give your consumers a better insight of who you are.

6) Nix the jargon

The web is for everyone not for experts. Make sure that your information is for the educated non-specialist. Explain complex or niche words. Provide hyperlinks to other articles where readers can get more background information.

7) Add pictures, videos or infographic

A picture, infographic or video can explain better than your content. They have a different impact on the brain. Also, they are easy to comprehend and communicate the message faster than text. It makes your page easy to read. It is recommended to use at least one picture on your page.

Content writing is a hard work, writing content for your website is even harder. Keep searching for more tips and stay tuned to our blog section for more such tips for Digihum is one of the known Digital marketing company.